why the american dental association seal is a red flag for toothpaste

You might think toothpaste ingredients are no big deal for your long-term health since you spit toothpaste out after brushing. But chemicals are quickly absorbed by the lining of your mouth and enter your bloodstream. Just think of all the medications that are taken by placing under the tongue for fast absorption.

So, despite all your best intentions, brushing the recommended twice a day (or more if your dentist recommends it) may be exposing you to countless toxins that are absorbed through the skin in your mouth and/or swallowed accidentally.

That’s how the American Dental Association (ADA) Seal of Acceptance becomes a red flag for toothpaste. Any toothpaste bearing the ADA seal must contain fluoride, an ingredient that has been linked with dementia, brain damage, hormone imbalance, and muscle disorders. Fluoride can even become deadly if swallowed in a certain amount.

Okay, so with the help of that ADA seal, a quick glance at toothpastes on any store shelves will help you identify those with fluoride to stay away from, but are there other ingredients to watch out for?


ADA seal or not, be sure to check toothpaste ingredient labels for fluoride and these six other toxins to be sure you’re not inadvertently poisoning yourself and your family in your quest for clean teeth and fresh breath.

  1. Alcohol can lead to dry mouth, and dry mouth can lead to gum disease.
  2. Artificial colors are added to toothpaste to appeal to both children and adults. FD&C and D&C dyes are made from petroleum and have been linked to hyperactivity and behavioral problems.
  3. Artificial sweeteners like aspartame, saccharine, and sorbitol may enhance the taste of a toothpaste but can cause weight gain, memory loss, kidney and liver complications, bloating, diarrhea, and headaches.
  4. Chlorine dioxide (also called sodium chlorite) is an industrial bleach sometimes added to toothpaste to fight gum disease, plaque, and bad breath. However, it comes with serious safety issues, including severe vomiting, liver failure, and death.
  5. Parabens like sodium benzoate are used as preservatives in toothpaste but can lead to extreme hormonal imbalances.
  6. Sulfates, including sodium lauryl sulfate and sodium laureth sulfate (SLS/SLES) are used to make toothpaste foam but can lead to dry mouth, loss of enamel, canker sores, and more. If swallowed, it can also cause intense stomach aches, diarrhea, and cramps if swallowed.

Pure Haven offers a variety of toothpaste options, none of which contain harmful ingredients. You can shop toothpaste and our complete collection of non toxic products for yourself and your family worry free. No compromises.

Contact your Pure Haven Consultant today to shop for all your family’s non toxic personal care and household needs.