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Our mission is to educate consumers about pure, safe, alternative personal care choices that empower people to live the healthiest lifestyle possible. Click host and learn how you can participate in our host program and earn free products.

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We adhere to a strict, six-step ingredient
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From Our Blog

A beautiful young ethnic woman fighting cancer and wearing a head wrap embraces her sister. They are tightly holding each other and she is looking down and smiling. Her sister is also smiling. They are standing outdoors and there are mountains and trees in the background.

Which Home and Personal Care Product Ingredients Could Cause Breast Cancer?

start your non toxic lifestyle journey

Simple Steps for Starting Your Journey Toward a Non Toxic Lifestyle

While the toxins above are certainly worthy of your attention, there are still more to beware of. Consult our list of ingredients to avoid when shopping for home and personal care products for your family. These toxins are found in everything from makeup, moisturizers, bath and shower products, and diaper rash ointment, to laundry detergent, dish soap, stain removers, surface cleaners, and more.
Don’t wait for a dire diagnosis to make the change to fresh, safe, and toxin-free. After all, there’s no time like right now to be proactive about the health and safety of ourselves and our loved ones.

Galvin, Gaby. (28 Jun 2018). Where Childhood Cancer Hits Hardest. U.S. News & World Report.
(27 Sept 2016). 4 Hidden Household Toxins You Should Be Avoiding (Especially If You Have Children). mindbodygreen.
Childhood Cancer Statistics – Graphs and Infographics. CureSearch for Children’s Cancer.

Keep Your Children Safe: Avoid Cancer-Causing Toxins