how choice of preservatives affects product safety

how choice of preservatives affects product safety

It’s been widely reported that a well-known manufacturer of mass-marketed products is under fire, not for the first time, due to claims of misrepresentation of benefits provided by one of its hair care lines. A nationwide class-action lawsuit claims that some of the company’s shampoos and conditioners promise renewed strength, shine, and softness, but actually caused significant hair loss and scalp irritation due to its use of DMDM hydantoin.

DMDM hydantoin is recognized as a formaldehyde releaser that can cause allergic reactions in the eyes, nose, throat, and skin, headaches, immune dysfunction, menstrual disorders, an increased risk of cancer, and other health concerns. The National Toxicology Program by the U.S. Department of Health and Human Services recognizes formaldehyde as a known human carcinogen. DMDM hydantoin is listed by the FDA as one of the preservatives found to cause the most allergic reactions from the use of cosmetic products.

What’s worse is that, in 2012, this large manufacturer announced plans to remove DMDM hydantoin and other similar ingredients from its products by 2015. It did so, but then acquired a company with a line of hair care products containing this harmful ingredient, and never changed the ingredient profile … in the United States. The lawsuit states that the company reformulated this group of products in other countries, but “continued to conceal the dangers of the products” in the U.S.

what’s the alternative?

Harmful products are not the only options available. But being aware of the ingredients to avoid in personal and home care products is a must.

Pure haven’s pure protect preservation technology uses zero harmful chemicals to preserve our products. No other company is doing this.

Our broad-spectrum proprietary system incorporates a tailored combination of protective ingredients based on each product’s particular composition. It’s not a one-size-fits-all solution — each product requires a custom formula to preserve freshness.

Pure haven proves that the use of toxic chemicals is not required to create safe, effective products. But other companies remain satisfied with the status quo, making money from the sale of harmful products, no matter the sacrifices. All while pure haven continues to innovate and push the limits.

Pure protect is used across our entire product line, including in our hair care collections. Made with only safe, non toxic ingredients, our hair care products are suitable for use by the entire family. Our collections include a variety of supergreens products, such as shampoo, conditioner, deep conditioner, scalp treatment, detangler, and thermal protection hair mist, along with sweet orange shampoo and conditioner, dry shampoo, charcoal detox shampoo, styling cream, and hair spray. Our gentle baby wash & shampoo and kids wash & shampoo offer parents two-in-one options for little ones.

For guaranteed safe, effective personal and home care products made with a strict no compromises promise, shop now or contact your pure haven Consultant for more information.