what makes fluoride-free mineral toothpaste a smart choice?

For almost 70 years, toothpaste formulas have included fluoride to help protect against cavities. However, if ingested, too much fluoride can be toxic and can even damage teeth, causing discoloration and/or pitting.

Fortunately, there’s an ingredient making recent headlines for being just as effective as fluoride:


New research shows that toothpaste containing hydroxyapatite can prevent cavities as effectively as fluoride. It has a remineralization effect on teeth that can help rebuild, strengthen, and whiten teeth. Plus, it’s safe if accidentally ingested.

What is hydroxyapatite?

Hydroxyapatite is one of the main mineral components in teeth. It’s a form of calcium that makes up 97% of tooth enamel (the outer part of teeth) and 70% of dentin (the inner part of teeth). The high concentration of hydroxyapatite in tooth enamel is the reason it’s so strong.

Hydroxyapatite replaces the minerals that teeth lose during demineralization (a process that happens all the time in your mouth and is impacted by diet, oral hygiene, and mouth breathing) and fills in tiny scratches in teeth that may otherwise become breeding ground for bacteria. Hydroxyapatite can reach down into the furthest area of decay to rebuild enamel on any tooth surface. It also makes teeth more resistant to plaque buildup and enamel erosion, both of which can lead to tooth decay.

Hydroxyapatite is the key ingredient in Pure Haven’s mineral toothpaste. It comes together in a distinctive formula of non toxic ingredients to clean and strengthen teeth, with a sweet mint taste that comes from organic spearmint, organic peppermint, and monk fruit juice concentrate, a safe, calorie-free sweetener.

Mineral toothpaste is one of four toothpaste options Pure Haven offers, each made with only safe, effective ingredients, so that you can choose the formula that’s right for you and your family. Contact your Pure Haven Consultant today to discuss which of our toothpaste products can help you achieve your non toxic oral health goals.


Dewan, P. 21 Jul 2023. Skeleton Toothpaste Mineral Is ‘as Effective as Fluoride’ (newsweek.com).

Epple, M; Meyer, F; Enax, J. 1 Aug 2019. A Critical Review of Modern Concepts for Teeth Whitening – PMC (nih.gov).