the real meaning of organic beauty and what you’re not being told We’ve all been there, perusing the aisles of our favorite beauty product store and letting ourselves get pulled…
green fatigue: what it is and how to know when you’re experiencing it
There’s no end to the “green” terminology that has entered our lexicon over the past several decades. In the late 1970s, green began being widely used to describe all things…
from festive to fresh: embracing non toxic wellness after the holidays
The holiday season is just about wrapping up. The gifts have been given and put away, the decorations are coming down, the planned and impromptu gatherings with family and friends…
a fresh start: making non-toxic living your top priority in the new year
Feel like going non toxic is too much of a hassle and maybe not really worth the hype? Although it may seem overwhelming and some may say, “Eh. We’ve been…
navigating the greenwashed waters: the absence of a clean beauty definition and its consequences
Recent lawsuits against megastores Target and Sephora claim that they are being misleading in their “clean beauty” claims. But the FDA, which oversees the cosmetics industry in the United States,…
are your cleaning products polluting your home?
In a recent study of everyday products, results showed that even “green” cleaning products emit chemicals called VOCs (volatile organic compounds) that can have short-term and long-term negative impacts on…
what is pinkwashing and why is it so important?
We’ve talked before about greenwashing — when a company makes “green,” “all natural,” and “organic” claims despite being anything but. Pinkwashing is similar. It’s when a company slaps a pink…
how greenwashing impacts your health and the climate crisis
Although the word “greenwash” only appeared in the Merriam-Webster dictionary for the first time last year, the practice of greenwashing has been around for far longer. And the longer it…
what is pinkwashing and why is it so important
what is pinkwashing and why is it so important We’ve talked before about greenwashing — when a company makes “green,” “all natural,” and “organic” claims although it’s anything but. Pinkwashing…
are they benefits or greenwashing terms?
are they benefits or greenwashing terms? How often have your purchasing decisions been swayed by the words on a product label? When browsing the shampoo aisle, are you more likely…