Believe it or not, housecleaning has become trendy. Just a quick peek at any social media app will tell you that, as “cleanfluencers” (influencers who publish solely cleaning content) have become a hot niche market. Cleanfluencers offer cleaning and organizing tips and tricks, or sometimes simply post videos of themselves cleaning, which has become a soothing pastime for some viewers.
Does spring-cleaning season have you itching to hop on the trend bandwagon?
The start of the year, of course, is a great time to make a fresh start, but so is the start of any season. Spring is known as a time for new beginnings, representing rejuvenation, growth, rebirth, and positive change. What better time than now to tackle housework and organizational projects?
At the start of the year, Better Homes & Gardens predicted several home cleaning trends for 2025. We suggest starting with these three to help you create a healthier, happier home this spring:
- Focus on non toxic cleaning products and environmental sustainability.
More than a trend, going non toxic is a movement centered around ditching products made with harmful chemicals and adopting healthier, safer alternatives. When it comes to housecleaning, it means choosing safe, eco-friendly products that work without harming you, your loved ones, or the planet. Following this trend requires that you become aware of what’s in the products you use. You can’t count on the front panel of a product for all the information, since many manufacturers use greenwashing terms like “green” and “natural” to market their product but hide their dirty truths in the fine print. Check product ingredient lists carefully and steer clear of those with harmful chemicals (fragrance is a dead giveaway and an easy term to remember!). According to Better Homes & Gardens, this trend is important because it reduces exposure to harsh chemicals, improves indoor air quality, and lessens your environmental impact. We couldn’t agree more.
- Clean as a form of self-care.
Yes, cleaning has become part of a wellness trend! This trend positions cleaning routines as part of creating a pleasurable self-care space, a way to reset for the week ahead, and a method for ending the day relaxed. Being mindful about cleaning chores becomes a way to relax and disconnect from stress. This might involve playing music and focusing on the rhythm of wiping surfaces or pushing and pulling a vacuum cleaner, which makes cleaning feel meditative and relaxing. Using products scented with safe ingredients, like pure essential oils and plant extracts, turns the experience into a “mini spa moment.” Pleasant, natural scents in the cleaning products you use or from an oil diffuser or wax melts while you work help make cleaning more enjoyable than using products made with harsh chemicals that can leave you feeling overwhelmed or cause headaches — that’s no way to start the week or end the day!
- Create routines.
For a consistently clean, decluttered, and organized home, create a system of cleaning up in 20-25-minute sessions or one area at a time on a regular basis, rather than setting yourself up for feeling you need to clean every room by the end of the day and getting overwhelmed. Dedicating a smaller amount of time to cleaning one space helps the activity feel intentional and you gain a sense of accomplishment upon completion. A good way to keep to your 20-25-minute session is by habit-stacking, for instance, playing a podcast or audiobook you look forward to listening to while you clean. This method is similar to saving a good book to read or a favorite television show to watch only while using the treadmill to get your steps in.
To help you accomplish the trends above, put your cleaning supplies on a subscription order. That way you always have your preferred products on hand without wading through greenwashed labels or worrying about running out. But first, you’ll want to select a trusted manufacturer of non toxic products for your home cleaning supplies.
Pure Haven offers everything you need for everyday and seasonal cleaning routines, including a subscription option for having it all delivered right to your doorstep on a schedule you control and with a 10% discount. Browse our non toxic home collection and set up your subscription today. Ask your Consultant any questions you have about our products or email our Customer Service team. We’re happy to help!
Source:
Dickson, C. (26 Dec 2024). 2025 cleaning trends as predicted by our pros | Homes & Gardens.